Friday, November 30, 2018

Soapy Friday: Building a Brand

Where have I been?

Oh, you know, the usual…but mostly I’ve been in a holding pattern, and I’ve only made ONE BATCH OF SOAP SINCE OCTOBER 19TH!!!! It’s the longest I’ve gone not making soap since we moved and since I started on this journey.

I’ve been slowly, oh so slowly, working on building a brand. For the past year, I’ve applied and gone through the trademark publishing process. I’ve hired two graphic artists and fired one. The second one is a true soulmate and can visualize where I want to go.

So far, we have developed my logo and my brand-style, which has a modern, inclusive, pop-art sassiness…

Super Sassy Pop-Art!

And we came up with this...

Next, we are now working on packaging design. I’m in a “chicken-or-the-egg” situation, where I don’t know if I should design the soap to fit a box or design a box to fit my soap. I DO know I want some sort of open pane on my soap boxes for smelling, but I don’t think I want it where it is in this sample. 

Soap Box Template #1

I don't this window pane will work...stuff will fall out

I like it on this soap
I’m meeting with my graphic artist this afternoon to look at her first batch of packaging concepts and we will go from there…I'm so excited to see what she has come-up with!

In the meantime, I’m working on formulating solid shampoo bars. This is my first one and IT WORKS and IT’S pH BALANCED! I have a loooooong way to go though….down the rabbit hole I go.

First solid shampoo works, but needs tweaking!


design + development by kelly christine studio